Privacy Policy.

Lakeside Handy Hire is responsible for deciding how and why personal information connected with its customers, enquiries and equipment hires is used.

In data-protection law, this means Lakeside will normally act as the data controller.

Lakeside Handy Hire is a Northridge Equity Group project. Final company-registration and public contact details will be added here before launch.

• Name, title and contact details.
• Email address and telephone number.
• Home, delivery, collection or billing address.
• Booking dates, equipment selected and hire history.
• Identification and identity-verification information.
• Payment status, transaction references and card-authorisation results.
• Customer enquiries, messages and support records.
• Delivery instructions and appointment information.
• Equipment-condition records, handover photographs and return photographs.
• Details of damage, faults, incidents, loss or theft.
• Website usage, device, browser and cookie information.
• Records required to prevent fraud, protect equipment or resolve disputes.

Lakeside does not intend to collect more personal information than is reasonably required for its stated purposes.

• Information provided directly through the website or booking process.
• Information supplied during telephone, email or in-person enquiries.
• Information produced during delivery, collection and equipment handover.
• Payment confirmation supplied by payment processors.
• Identity or fraud-prevention checks completed by approved service providers.
• Website and cookie information collected when the website is used.
• Information supplied by police, insurers, recovery providers or legal advisers where relevant to an incident.

• Responding to enquiries and recommending suitable equipment.
• Creating, confirming and managing equipment bookings.
• Taking payment, deposits or card pre-authorisations.
• Verifying identity and confirming the authorised customer.
• Arranging delivery, collection and return appointments.
• Recording equipment condition and supplied accessories.
• Providing safety information, instructions and customer support.
• Investigating damage, faults, late returns, loss or theft.
• Preventing fraud, misuse and unauthorised possession of equipment.
• Maintaining financial, tax and business records.
• Responding to legal claims, disputes and regulatory enquiries.
• Improving the website, services, equipment range and customer experience.

Lakeside must have a lawful reason before using personal information. Different reasons may apply to different activities.

Identification may be required before equipment is released. This helps ensure hired equipment is handed to the approved customer and reduces fraud and theft risks.

• Photographic identification may be inspected or verified.
• Proof of address may be requested.
• Information may be checked against booking and payment details.
• An approved identity-verification provider may be used.
• Only information reasonably required for the check should be retained.

Lakeside will not knowingly use identity information for unrelated advertising or sell it as customer-profile data.

Online payments are expected to be handled by an approved payment processor. Lakeside does not intend to store complete card numbers or security codes inside its own website records.

Lakeside may receive and retain limited payment information such as:

• Payment status and transaction reference.
• Payment amount, date and currency.
• Card type and limited identifying digits.
• Authorisation, pre-authorisation or refund status.
• Fraud or risk-check outcomes provided by the processor.

The selected payment provider will have its own privacy information explaining how it handles payment data.

Photographs or videos may be taken during delivery, collection, release and return to document:

• The condition of the equipment.
• Visible damage, marks or contamination.
• Accessories and components supplied.
• The delivery or collection location where relevant.
• Evidence connected to a fault, incident or dispute.

Photographs are intended to focus on the equipment rather than individuals. People should not be photographed unnecessarily.

• Website, hosting and booking-system providers.
• Payment and card-processing providers.
• Identity-verification and fraud-prevention providers.
• Email, messaging and customer-service providers.
• Delivery, collection or recovery providers.
• Accountants, insurers, legal advisers and professional consultants.
• Police, courts, regulators or public authorities where legally required or reasonably necessary.
• Northridge Equity Group where administrative or operational support is legitimately required.
• A purchaser or successor if the business is reorganised, sold or transferred, subject to appropriate safeguards.

Providers acting on Lakeside’s instructions should only use the information needed to perform their agreed service.

Some website, payment, email or cloud providers may process information outside the United Kingdom.

Where this happens, Lakeside will take reasonable steps to ensure an appropriate legal transfer mechanism or recognised protection is in place.

The exact providers and transfer arrangements will be reviewed before the booking system goes live.

Information will not be kept indefinitely without a reason. Retention will depend on the type of record and why it is needed.

• Unsuccessful enquiries may be deleted after they are no longer useful.
• Booking and transaction records may be retained for accounting, tax and contract purposes.
• Identity information should be retained only for as long as verification, fraud-prevention or legal needs justify it.
• Equipment-condition photographs may be retained until claims or dispute periods have reasonably passed.
• Incident, damage, theft or legal records may be retained while a claim or investigation remains possible.
• Marketing records may be retained until consent is withdrawn, an objection is made or the information is no longer useful.

Lakeside will use proportionate technical and organisational measures designed to protect personal information.

• Access limited to people with a legitimate business need.
• Strong passwords and appropriate account protection.
• Secure website connections and reputable service providers.
• Regular software, plugin and system updates.
• Controlled access to identification and payment-related records.
• Backups and recovery measures where appropriate.
• Investigation and reporting procedures for suspected breaches.

No online system can guarantee absolute security, but reasonable protective measures will be maintained and reviewed.

Cookies are small files or similar technologies used by websites to remember information or support particular functions.

The Lakeside website may use:

• Strictly necessary cookies needed for website operation, security, baskets or bookings.
• Preference cookies that remember selected settings.
• Analytics cookies used to understand website performance and usage.
• Marketing cookies only where they are introduced and appropriate permission has been obtained.

A separate cookie notice and consent tool will be configured before non-essential cookies are used publicly.

Lakeside may send service messages needed to manage an enquiry or booking. These are different from optional advertising messages.

Promotional emails or messages will only be sent where there is an appropriate legal basis and the required choice has been provided.

• Marketing preferences can be changed.
• An unsubscribe option should be provided where required.
• Withdrawing marketing permission will not affect necessary booking messages.
• Customer information will not be sold as a marketing list.

Depending on the circumstances, individuals may have the following rights:

Identification may be requested before a rights request is completed so information is not disclosed to the wrong person.

Privacy questions or concerns should first be raised with Lakeside using the public contact details that will be inserted before launch.

Individuals also have the right to complain to the UK Information Commissioner’s Office if they remain concerned about how their personal information has been handled.

This privacy policy may be updated when the business, website, booking system, payment providers or legal requirements change.

The latest version will be published on this page with an updated effective date.